Name Dropping

I live in Los Angeles - "the city of angels" and more realistically, the city that idolizes fame and glamour like no other. I have always worked in the film industry - encouraging, supporting, funding - a celebrity culture which oozes images of beauty, confidence, compassion and hard work. We have teams of people that are paid to get you addicted to needing to know what they are wearing, eating, thinking; who they are dating, divorcing and where they are going and when. This is like processed foods, loaded with saturated fats, salt, preservatives -- YUM!

There is a hierarchy in the media that churns this machine - the "A" press ( the morning shows, Oprah, news "journalists, etc ) and then the lowest common denominator in this food chain - Paparazzi. Over the years, I have screamed at them, cursed them, encouraged them, enabled them and loathed them, but the hunger and addiction to this information, now available in real time, has made paparazzi, a indispensable resource.

Historically, Paparazzi was about glamour, secrets, allure and beauty. celebrity, flashing lights, glimmering jewels, admiration, decadence and aspiration. The idea for POPARAZZI POP, speaks to that - rich flavors, layered with decadent fillings and coatings. Stepping into the fantasy for a bite or two; treating yourself to your 15 minutes of fame.